PALLURE

Leading

The Challenge

Brought in as a fractional CMO, my mandate was to streamline marketing operations and build a content strategy that actually worked across teams. The press, creative, and marketing functions were operating in silos. The brand was investing heavily in publications like Humanity Magazine but not maximizing the content produced across digital channels. I aligned the teams, built a shared production framework, and personally handled end-to-end digital content production from filming, editing, and publishing short-form video and photo content across Instagram, Pinterest, Humanity Magazine and the JUST LIKE YOU blog. I also attended all editorial shoots to capture original social content and launched a UGC initiative to build a scalable creator content pipeline.